Our commercial will be about the clothing brand Nike. We want to focus on the shoe portion of the brand and ways it can help in sports. Technical codes are connotations that we make when we look at films and photographs. For the technical codes we will focus on bright lighting, quick editing, music for the audio background, and camera angles we learned in the class. Symbolic codes are social in nature. For the symbolic codes our setting will be in the school, we will have props such as athletic wear such as uniforms as our costumes and any type of shoes used in these sports. Some of the shoes that will be shown will come from sports such as basketball, soccer, track, and regular lifestyle street wear.
We chose this production because it's an everyday product we use and everyone in our group all partake in some certain athletic activity. We want to persuade the people watching our commercial to go out and purchase our product. This will benefit us because when it comes down to prop all of us have something from Nike that we can contribute to the commercial so we don't have to focus on a budget or going out and looking for more products. Our unique advantage is that we are students who are trying to grab the attention from other people like us because we know at this day and age we are all working hard to either enjoy in a sport or make ourselves look better to feel better.
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