Institution and Audience Essay

Antonio Gatica-Moreno

          There are different types of audience consumption that has changed over time. There have been multiple ways to involve a film with other things with advertisement. Advertisement and propaganda have been an essential when it comes to film marketing. There have been different ways that the audience can partake into a film. Audience consumption has changed in the past couple of years.

            One of the most successful franchises in Universal Pictures is the Fast and Furious. If you don’t know about the Fast and Furious franchise you probably don’t know anything about Universal Pictures. According to Arts & Culture, “the Fast & Furious film franchise has made more than $2.3 billion at the worldwide box office, and Forza Motorsport games are the most-played racing simulations on the current generation of consoles.” This means that two successful companies are coming together to make an experience for people who play these consoles. This would allow an experience of what it would feel to drive one of the movie cars. This is great because people want to associate themselves into films to get the full experience. Now not only can you enjoy the film in theaters but, you can control the cars at home on a console.

            Another famous franchise is Jurassic World also owned by Universal Pictures. Jurassic World original came from Jurassic Park. A way to go gain audience consumption was to have a partnership with Lego and now this can gain the attention of young children. The official Jurassic World website stated, “Fans embraced LEGO Jurassic World with our initial product launch, and we couldn’t wait to come back and give them more of what they love with new ways to play and new opportunities to interact with the brand.” That was a direct quote from the President of Universal Brand Development. This is perfect because since the original 1993 film, people have been wanting to see this. The only thing that helps a company is giving the people what they want.

            Marvel Studios is the owners of the Spiderman franchise and their recent film is Spiderman Homecoming. They had a recent commercial with Audi and Audi Media Center had to say, “Before the official world premiere, the new Audi A8 appears on the silver screen. The flagship of the premium brand makes a guest appearance in the Marvel blockbuster ‘Spider-Man: Homecoming,’ in theaters worldwide in July.” This was great for families because in the commercial they showed Peter Parker having his drivers test. This is a target to families with teens showing how they can drive safely and easily. To add on they added the film to multiple streaming sites.

            Another example of audience consumption is AT&T and their promotion with the film Fantastic Beasts: The Crimes of Grindelwald. According to AT&T themselves, “AT&T*, together with Warner Bros., begins the national rollout of the first joint, large-scale marketing campaign since the merger was approved in June.” AT&T did this by hanging up huge posters of Fantastic Beasts worldwide. This is good for both companies because now the audience will have a place to watch it in the comfort of anywhere they desire. To access the film, anywhere is beneficial to certain people in the audience because some might not be able to go out to the theater and acquire a ticket. They can watch it on the go with AT&T app and services.

            To conclude, the evolution of audience consumption is a great thing to see. How films are giving people the chance to participate in activities similar to the film is wonderful. More companies should focus on this because even if people don’t enjoy the film, they can still find a way to pay and watch the film and money can come in.

Practice Extract Essay

Practice Extract Essay- Antonio Gatica-Moreno

4/24/20

            The director of the film 24 has a theme off as time comes close to an end tensions rise, and decision-making becomes harder. Emotions an adrenaline kick in. It all comes down to this final moment. The director of the film is trying to convey that there isn't enough time and they need to get answers or else the bomb will set off. This message seems to be based off most of the examples throughout the film.

            To begin with, the actors of the film 24 were a male and female. The male was interrogating the female and trying to find out how to stop the bomb and this was seen throughout the whole film. The male actor was trying to intimidate the female to give up information and he did this by being aggressive. This would give the audience a feeling of seriousness. Before anything else you can see that the location is an interrogation room. This room was giving off a dramatic vibe since you must be honest and not get into trouble although, in this scenario the actress doesn't care and want things her way.

            The film starts of with the first camera angle that is clearly shown. The first camera angle is an over the shoulder shot that can be seen throughout the film. This shot shows focus on the conversation and understanding of the situation. Before the conversation begins there is a cutaway edit effect that focuses on the camera watching him. The point of the camera was to control the male actor because he knew he couldn't be aggressive or else he can get into trouble.

To carry on, the camera angle that can be seen is a low angle and it can be found when the female actress looks towards the clock. When she stares at the clock it demonstrates that time is ticking and there needs to be some sort of compromise soon. then comes the dialogue that was being held also throughout the film. The point of the dialogue was to explain that there is a conversation about what seems like an atomic bomb that will set off soon. That also increases the tension knowing millions of lives can be lost.

Towards the end of the film there was an example of non-diagenetic sound. This sound was due to the impact of the woman being slammed against the wall in her chair. This would show us a trait of exaggeration because it shows the audience that his slam was powerful and might’ve hurt the woman in the chair. This transitioned to a split screen of the people who were interviewing the interrogation and can be seen of them running into the room. The split screen shows the reaction of the other actors who know he is not allowed to be physical and needed to stop him.

            All these things combined would indicate that the director is trying to give theme of a rush to give answers in order to save others. The director doesn’t want to give any other feeling because in this part of the story the atomic bomb has a limited amount of time before it blows up the world. With the aggression in the male actor would reveal how eager he is to try to get the answers he needs. It kind of gives the idea of there is stress going on where the actor wants to know but in order to save the reputation of the actress, she wants to do it her way. As she states she wanted it to be “simple.”

Practice Extract Assignment

CCR Game Show

This was my CCR that was supposed to be a talk show format. My dad and dog were the actors that helped me out. My editing was also on point in this film. I think that if I continue editing I will get better and better. This project was a hassle because it was so long. I feel bad for movie editors who have to edit 1 or 2 hour films.

Final Task

This was our final task between my partner and I. I loved the editing improvements of mine. I edited the whole film and I was honestly proud of myself. The point of the film was to create a 2 minute start of a movie. In my opinion my partner and I killed it although we could have improved on certain clips.

Music Video Blog

My music video was my first solo project. I had a couple of friends who helped me, they were actors and camera man. My idea for this video was a guy who went through a lot and gets jumped by a couple of guys who run into him by accident. Then the main character sits by a dock and thinks his life and to give him a wake up call he falls into some water that suppose to kind of look magical. My original idea was better although with the time limitation I could not use it so this was my second idea.

Nike Commercial Blog

    This video was my first project with my group members. In this project I was supposed to create a Nike commercial that was 30 seconds long. This film was fun to make because it was so quick and easy. This film was the first film I got to edit.